Rosenbluth International: Strategic Transformation of a Successful Enterprise
نویسندگان
چکیده
The travel agency industry is currently experiencing profound changes such as commission caps and cuts, increased popularity of online travel agents, and the emergence of automated travel management systems. These developments forced many travel agents to exit the market or to surrender to lower profitability. This case study examines how a mega-agency responded to these threats, the obstacles that the firm faced to make the transition and a competitive assessment of its position now.
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عنوان ژورنال:
- J. of Management Information Systems
دوره 16 شماره
صفحات -
تاریخ انتشار 1999